B O N N I E   D A I N 

P A N T O N E   2 0 1 9   P A C K A G I N G  +  C A M P A I G N   C O N C E P T  +  A R T  D I R E C T I O N  +  D E S I G N

C R E A T I  V E   &   A R T  D I R E C T I O N

Butter London was selected to collaborate with Pantone to create
nail lacquer for Pantone's exclusive 'Color of the Year' series.

M O O D B O A R D

The color revealed: Living Coral

P R O D U C T  +  P A C K A G I N G

S T Y L E S H E E T :  P R O D U C T  S H O T S

S T Y L E S H E E T :  O N - M O D E L  S H O T S

D I G I T A L  C A M P A I G N

T E D D Y  G I R L  L A U N CH  C A M P A I G N   //   C O N C E P T  +   A R T  D I R E C T I O N  +  D E S I G N

This campaign was inspired by the strength, confidence
and feminism of the 1950's fashionista Teddy Girls.

The story and experience was created by naming
the eyeshadow shades after actual Teddy Girls,

The moodboard set the tone for the campaign.

C A M P A I G N  M O O D B O A R D

H E R O  S H O T S

S T Y L E  G U I D E  &  A R T  D I R E C T I O N

I N F L U E N C E R  G I F T  B O X  &  I N S E R T  C A R D