P A N T O N E   2 0 1 9   P A C K A G I N G  +  C A M P A I G N   C O N C E P T  +  A R T  D I R E C T I O N  +  D E S I G N

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C R E A T I  V E   &   A R T  D I R E C T I O N

Butter London was selected to collaborate with Pantone to create
nail lacquer for Pantone's exclusive 'Color of the Year' series.

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M O O D B O A R D

The color revealed: Living Coral

P R O D U C T  +  P A C K A G I N G

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S T Y L E S H E E T :  P R O D U C T  S H O T S

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S T Y L E S H E E T :  O N - M O D E L  S H O T S

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D I G I T A L  C A M P A I G N

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T E D D Y  G I R L  L A U N CH  C A M P A I G N   //   C O N C E P T  +   A R T  D I R E C T I O N  +  D E S I G N

This campaign was inspired by the strength, confidence
and feminism of the 1950's fashionista Teddy Girls.

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The story and experience was created by naming
the eyeshadow shades after actual Teddy Girls,

The moodboard set the tone for the campaign.

C A M P A I G N  M O O D B O A R D

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P H O T O G R A P H Y  A R T  D I R E C T I O N

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O N  M O D E L

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S W A T C H E S

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C R O P

P H O T O S H O O T  S T Y L E B O A R D S

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H E R O  S H O T S

MODEL 2
Hero
MODEL 1

S T Y L E  G U I D E  &  A R T  D I R E C T I O N

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D I G I T A L  C A M P A I G N

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I N F L U E N C E R  G I F T  B O X  &  I N S E R T  C A R D

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