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N O R D S T R O M   P A C K A G I N G

Mother's Day Gift Card

B E A T   T H E   B R I D G E   F U N D R A I S E R   -    A R T    D I R E C T I O N

Nordstrom's annual fundraiser for the JDRF Foundation

The event raised more than $1.5 million to support diabetes research. 


Nordstrom's Gift Card Series
The challenge was to come up with unique gift card 'carrier' for different occasions, it needed to feel elevated but still be fun. I used the die cut to show a peep of the giftcard inside and a pop of color on the envelopes and interiors.

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