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N O R D S T R O M   P A C K A G I N G

Mother's Day Gift Card

B E A T   T H E   B R I D G E   F U N D R A I S E R   -    A R T    D I R E C T I O N

Nordstrom's annual fundraiser for the JDRF Foundation

The event raised more than $1.5 million to support diabetes research. 

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Nordstrom's Gift Card Series
The challenge was to come up with unique gift card 'carrier' for different occasions, it needed to feel elevated but still be fun. I used the die cut to show a peep of the giftcard inside and a pop of color on the envelopes and interiors.

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