T A R G E T  //   M I N N E A P O L I S   //   B O A R D   G A M E   C O N C E P T S   +   P A C K A G E  D E S I G N 

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B A C O  L U X U R Y  ( F A S H I O N  B L O G )   //   M I L A N   //   D I G I T A L  D E S I G N  +  B R A N D I N G 
 

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P E N D E R G A S T  R E S T A U R A N T  //  A M S T E R D A M  //  I D E N T I T Y  +  A R T   D I R E C T I O N

D I R E C T I O N   O P T I O N   1

WOOD & SMOKE
 

Modern look with a warm textured feel - Simple, elevated, masculine.

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D I R E C T I O N   O P T I O N   2

HANDCRAFTED
 

This direction plays off of the idea of homemade-goodness. When something is made form the heart, the quality will shine through.
Slowly smoked meats and fresh ingredients are a priority.

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D I R E C T I O N   O P T I O N   3

OLD TRADITION


This direction was inspired by the restaurant owner's grandmother's kitchen and the city he was raised in.
BBQ itself in an old tradition that can reinvent itself in many ways.

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T H E  F I N A L  R E S U L T S

After much thought and discussion, the owner decided to move forward with the third direction, but wanted to change the name to Pendergast.

Mr. Pendergast was the chippy mayor of Kancas City in the 1920's, who decided to ignore the laws of prohibition and throw his own speakeasy festivities
(which included bbq with his own secret recipe). Needless to say, he was a very much liked, popular, public figure, who became the namesake for this amazing
BBQ restaurant in the heart of Amsterdam.

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